Marketing Manager

About our business

JLA is a mission critical infrastructure solutions business offering laundry services.

The company offers an end-to-end, on premise, machine supply and breakdown service proposition under the name Total Care, and additional products and services. JLA is driven by a world class sales & marketing engine, owns and maintains all assets and has an efficient on-site operations team working with daily with customers.

Role overview

We are seeking an experienced and strategic Marketing Manager to lead our marketing function and drive demand generation, brand visibility, and customer engagement across the full funnel. This is a hands-on role where you will own and execute the marketing strategy for our growing B2B business, working closely with sales, product, and leadership teams to deliver results that directly impact growth.

The successful candidate will be stepping into a highly commercial B2B environment with a focus on growth. We are looking for someone to assist with day-to-day digital omnichannel management.

We’re looking for an ambitious and passionate marketer with a great track record to help accelerate our growth. This is a pivotal role for a creative, technical, data-savvy marketing professional looking to grow their career with a fast-growing B2B business.

You’ll work closely with our British marketing and wider data and Insights teams to help launch and refine customer acquisition campaigns. You should have a background in customer acquisition and know the key performance media channels with strong communication skills, and experience in hands on campaign management.

Key tasks

Essential :

• Develop and execute integrated B2B marketing strategies aligned with business objectives
• Design and manage multi-channel marketing campaigns targeting specific buyer personas
• Manage and allocate budgets effectively across digital, content, and event marketing channels
• Oversee a team of marketing professionals, providing leadership and performance guidance
• Plan and implement demand generation initiatives to support lead generation and pipeline growth
• Develop and manage account-based marketing (ABM) strategies for key accounts
• Create, publish, and manage high-value B2B content including whitepapers, case studies, and webinars
• Conduct competitive market research and trend analysis to identify business opportunities
• Lead the strategy and execution of social media campaigns for thought leadership and brand presence
• Collaborate with sales and product teams to align messaging, targeting, and campaign execution
• Organise and oversee promotional events, industry conferences, and webinars
• Build and manage partnerships with advertising agencies, vendors, and media outlets
• Create and manage advertising and lead nurturing campaigns through email marketing
• Monitor, report, and analyse marketing performance metrics to optimise campaigns
• Test and evaluate new marketing opportunities, tools, and tactics
• Enhance brand awareness and credibility within target industries and verticals
• Maintain consistent communication with internal stakeholders to ensure cross-functional alignment
• Support sales enablement efforts with marketing collateral, case studies, and pitch support
• Drive new business growth through creative and measurable marketing strategies

Desired / preferred :

Knowledge and Skills

Experience

Personal qualities

Qualifications