Global Marketing Director

Global Marketing Director at Forbo Flooring Systems

Requirements

• Over 10 years of experience
• In a senior-level marketing position
• In a multinational B2B product environment
• Experience in brand positioning and digital transformation
• Customer-centric mindset
• Hands-on, proactive, and results-driven
• Excellent communicator and stakeholder manager
• Inspirational team leader and collaborator

Job Overview

Forbo Flooring Systems, a global leader in sustainable flooring solutions, wishes to appoint a Global Marketing Director to optimize its marketing approach. Leading a high-performing team, they will drive the transition to a customer-centric strategy, enhance the digital customer experience, and implement advanced technologies to elevate the brand.

About Forbo Flooring Systems

Forbo Group is a global leader in floor coverings, construction adhesives, and lightweight conveyor and power transmission technology. The company operates through two key divisions : Forbo Flooring Systems and Forbo Movement Systems, each offering innovative and high-quality solutions tailored to diverse industries. Headquartered in Assendelft, The Netherlands, Forbo Flooring Systems specializes in sustainable and environmentally friendly flooring products, with a strong presence in commercial resilient flooring, including natural linoleum, premium vinyl, entrance flooring systems, and high-tech textile flooring.

Role Responsibilities

The Global Marketing Director (GMD) will lead the optimization of Forbo Flooring Systems marketing strategy, driving the shift to a more modern and agile approach. They will lead the transition from product-centric to customer-centric strategies, enhancing the digital customer experience, and implementing marketing automation and advanced technologies. This role will focus on aligning global marketing efforts with commercial goals, uniting teams across regions, and ensuring a consistent and compelling brand message.

The GMD will take ownership of aligning marketing and sales, fostering collaboration to ensure marketing becomes a seamless and integral part of the sales process. They will transform the brand narrative, highlighting Forbo Flooring Systems' innovative design, superior quality, and commitment to sustainability, positioning the company as a forward-thinking leader in the flooring industry.

The candidate will oversee the modernization of traditional and digital marketing channels, leveraging advanced tools such as marketing automation and analytics to enhance customer engagement and optimize campaign performance. A key focus will also be to establish measurable KPIs, including brand awareness, lead generation, and customer retention, while monitoring campaign effectiveness to drive continuous improvement.

The GMD reports directly to the SVP Global Sales and Marketing and collaborates closely with Corporate Marketing, leading a central marketing team of 12 professionals and providing strategic guidance to regional marketing teams worldwide. This highly visible role includes membership on key steering committees and collaboration with divisional and corporate boards, positioning the GMD as a vital influence in shaping Forbo Flooring Systems' global marketing initiatives.

Ideal Candidate

This role demands strategic leadership and a hands-on approach. The ideal candidate has a ‘get things done’ mentality, with integrity, honesty, and a proactive mindset. They excel at shaping and executing complex agendas and seamlessly manage multiple priorities with precision and focus. A natural collaborator and persuasive communicator, the GMD builds trust and creates alignment across diverse stakeholders and inspires buy-in at all levels.

Opportunity

This is a unique opportunity to redefine Forbo Flooring Systems' global marketing strategy and elevate our brand to the next level. Your ideas and leadership in modernization and digitalization will transform how we connect with our customers and directly drive our growth.” – Oliver Schutte, Senior VP Sales and Marketing

Forbo Flooring Systems values innovation, sustainability, and creating better environments for customers and communities and offers a dynamic, inclusive workplace that fosters collaboration, creativity, and professional growth. This position is a perfect fit for a senior-level B2B marketing expert with experience in a global manufacturing environment, preferably with a design-oriented product focus. The role is based in Assendelft, The Netherlands and requires occasional travel.

Interested?

Forbo Flooring System is working with Top of Minds to fill this vacancy.

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