Data) Audience Manager
Amsterdam or Groningen
Up to 80k annually + benefits
The Company
A dynamic, fast-growing organization combining scale-up innovation with the stability of a global company.
This team is leading the charge in cross-media measurement and market research, using cutting-edge technology to deliver actionable insights. Their proprietary platform is already prominent globally, with operations in five markets.
With a team of passionate professionals, they focus on innovative client solutions and is look for someone to take on this role offering a unique opportunity to shape long-term strategies and scale the platform's success.
The Role
As the Audience Data Manager , you will :
- Develop and execute strategic and operational plans to enhance audience management.
- Advise senior management on budget allocations and strategies for market expansion.
- Oversee audience engagement and international expansion of the platform´s audience-building for emerging new markets
- Focus on retention & engagement by optimizing user experience and strategizing for long-term user engagement.
- Bring a data-driven mindset by analyzing and monitoring audience performance and delivering actionable insights (Power BI).
- Work cross-functionally (product, tech, marketing, and research) to align audience strategies.
- Balance short-term solutions with long-term strategic planning to scale operations effectively.
- Mentor and train more junior team members working on the platform.
Experience
Proven expertise in audience management or panel management, preferably within a scale-up or fast-paced environment.Expertise in large-scale budget management for cost-efficient user acquisition is a must.A strategic thinker with the ability to operate independently and provide innovative solutions.Hands-on experience with dashboards, user data analysis, and operational improvements.Strong communication skills to advise senior stakeholders and collaborate across teams.Familiarity with market research technologies and tools is a plus.What We Offer
A strategic leadership role in a dynamic, fast-growing organization with global reach.The opportunity to shape and scale the success of a cutting-edge platform with long-term plans for market expansion.A hybrid working environment with 50% in-office flexibility and the chance to work in Groningen or Amsterdam.A collaborative and innovative culture that values stakeholder engagement and independent thinking.The chance to work with passionate, experienced professionals in a company that combines scale-up energy with global stability.Competitive salary range.Does this sound like you? Click the apply button on this page and submit your CV to Elisabeth Oudman.