Director of Sales & Marketing

What’s the job about?

Being the Director of Sales & Marketing in the biggest conference hotel in The Hague means that there’s a large responsibility in filling all 306 rooms and multiple meeting rooms. Your creativity, networking skills and go getter attitude will help you on this mission, but there’s more...

In the role of Director of Sales & Marketing you make sure to be up-to-date with what’s going on in the (inter)national market and have an excellent relationship with colleagues in the field. You follow trends and use your own creativity to stand out from the crowd. You are looking for new clients all the time whilst managing existing relationships. You are an important part of the face of the hotel together with the General Manager.

You are also a strong leader and mentor, making sure your team has everything they need to excel in their job. You are there to teach them the art of selling and you inspire them by doing things differently. Besides that, you are part of the management team, taking on the shared responsibility of managing a hotel team that is always aiming to deliver wonderful hospitality. You are the one creating mid and long term strategic commercial plans and you look beyond the boundaries of your own department to achieve common goals.

Tasks & Responsibilities

At first glance your role is to lead your team to increase sales, revenue, reservations and group and events bookings through the development of new and the expansion of existing business. The following tasks will help you to achieve this :

Evaluate the hotel business mix and target opportunities to maximize revenue

Review and analyse sales strategies to determine effectiveness, adjust where needed

Prepare and present commercial progress to YTL Hotels (owning company) and Hotel Management Team

Develop annual budget and drive for the budgeted results year round

Set up a clear PR and Social Media plan and policy, and organize lots of content via both channels

Be the lead in (digital) marketing initiatives

Evaluate and report forecasts and adjust strategy accordingly

Initiate campaigns to make group sales and optimize conversion

Initiate and take part in local marketing activities as well as Marriott activities

Keep in close contact with Revenue team and Conference & Events team to align on strategy and pricing

Coach and develop the sales & marketing team by setting goals, guide personal development, determine needs and create warm working environment.

Prepare, analyse and write reports to outline business progress and opportunities

Pro-active approach on creating overview of opportunities

Approaching and visiting key accounts

Representing The Hague Marriott on international events and fairs

Pro-active approach on finalizing sales opportunities that come towards us via GSO’s, Marriott, fan trips, road shows etc.

Keeping close relationships with booking MICE distribution partners such as Cvent and (inter)national DMC’s and PCO’s

Assist with the account diagnostics process and validate conclusions for negotiated business and on-line sales strategies

Evaluate market demand by utilising available reports both internal and external, including market share, market conditions and competitive pricing

Generate periodic updates on transient booking patterns

Maintain effective working relationships with all key suppliers and other departments

Be an active and visible member of relevant network and business clubs

Doing Manager on Duty shifts occasionally in the weekends

You are :

As the Director of Sales & Marketing, you are a sparkly person, that is able to convince others, that inspires and is creative. You bring knowledge to the table, life experience and as well as an “can do” attitude, you’re always ready for a challenge. Besides that we hope to find the following in our new Director of Sales & Marketing :

Knowledge of the hotel property management systems

Significant experience in Sales Management in a hotel (3-6 years)

Extensive leadership experience with a 4-8 pax team, for at least 3 years.

Strong leadership skills with the ability to build relationships and influence at all levels

Large network experience to be visible in the market and be on top of opportunities.

Excellent oral and written English and Dutch communication skills

Excellent organisation skills

Strong focus on mid and long term focus on the business, and capable of creating a strategic commercial vision as well as executing it

Ability to work well under time pressure and / or demanding travel schedules

Excellent interpersonal skills and a full understanding of professional ethics, decorum and social skills required for extensive interaction with customers, investment owners and business partners

Strong experience in hospitality forecasting, pricing and inventory control

Strong leadership skills to effectively manage and motivate a high-performing team positioned to exceed targets

Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges

Excellent selling capabilities and the ability and desire to coach selling techniques to team members

A good feeling for what’s new and what’s hot in the world in terms of social media and computer systems

Reporting Structure

You report to the General Manager and your direct reports are;

Sales Manager

Events Manager