Lead Gen AI Creative

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Location : Rotterdam, Netherlands

About the role :

We’re looking for a Lead GenAI Creative who will direct a Gen AI Creator as part of a central team for our client, as well as use the Pencil platform themselves to deliver high quality, high performing ads. You will have a GenAI creator working with you and by nature of your expertise they will largely engage with you to resolve creative challenges they are coming up against and overcome the limitations of GenAI today.

You will require deep experience with GenAI tools and what they can do for creators, the advertising industry, and for marketing clients - as well as the positivity, energy, and lateral problem solving to explore and expand techniques to push beyond any perceived creative limitations. One key measure of your success will be your ability to inspire a team with creative solutions day-to-day. Doing this successfully will deliver impact for our clients and fame for your work, as well as make you one of the leading voices of the GenAI revolution.

What you will be doing :

• Work with our Customer Success team to meet with clients, taking and refining briefs that meet client needs while best demonstrating GenAI capabilities within a systematic GenAI delivery process.
• Oversee GenAI Creator(s) to deliver brief(s) through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques.
• Where necessary, directly intervene in developing, generating or manually retouching outputs to meet quality standards across briefs.
• Work with our Customer Success team to present creative outputs to clients, taking feedback and managing expectations on what GenAI can and cannot do.
• Work with our Customer Success team and GenAI Creator team to structure a GenAI delivery process that allows for steps, prompts, time taken etc. to be shared transparently with clients.
• Work with our Training team to actively explore, implement and explain new GenAI techniques to help our wider user base achieve high quality creative outputs.
• Work with our Product & Engineering teams to test new GenAI features and provide feedback to drive platform improvements.
• As a business we're committed to ensuring everyone on our team is fully trained and confident in using Pencil AI, and other approved AI tools. A wide range of Internal resources are available to make sure our teams stay ahead of the AI curve : training, webinars, newsletters, AI communities etc. You would be responsible for both you and your teams to be actively AI proficient and keeping up to date by :
• Completing ongoing, structured [IIG] AI training including Pencil.
• Continuously up-skilling using our approved AI tools including Pencil.
• Stay up to date with evolving AI trends through our newsletters, webinars, hackathons, AI communities etc.
• Facilitate collaborative knowledge-sharing sessions to foster an open exchange of AI expertise and embrace our culture of Learning.

What you need to be great in this role :

Our values shape everything we do :

Be Imaginative to push the boundaries of what’s possible.

Be always learning and listening to understand.

Be actively pro-inclusive and anti-racist across our community, clients and creations.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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