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Brand & Digital Manager

Merz TherapeuticsOosterhout, Noord-Brabant, Netherlands

26 dagen geleden

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Brand & Digital Manager at Merz Therapeutics | softgarden

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Brand & Digital Manager

Full Time

Hybrid

Hoevestein 36 D, 4903 SC, Oosterhout

With Professional Experience

3 / 21 / 25

This position assumes responsibilities with regards to all marketing & digital activities and planning within the three benelux countries regarding the Therapeutics brands. The marketing activities and planning includes 360-degree med-ico-marketing and sales activation strategies towards the Health Care Professional target group, as well as Patient marketing activities. This position holds also responsibility for the creation, management & implementation marketing activities for some strategic Key Accounts in the benelux region. All according to agreed frameworks, regulatory guide-lines, company policies and procedures.

YOUR CONTRIBUTION

1. Brand Marketing planning and local positioning

Develop and execute overall local marketing plans for the above-mentioned brands in cooperation with the Regional Marketing department and in close cooperation with Country Manager & Europe Marketing team Therapeutics. Execute 360° innovative (digital) marketing programs across various channels to build brands.

2. Annual brand planning & activity calendar

Develop and execute the annual brand planning with a quarterly marketing activity calendar for the brands and contributes to the development and implementation of a communication strategy to build partner of choice position of Merz in Benelux.

3. Cross-functional collaboration

Work cross-departmentally (Medical, Sales & Operations) to develop strategies and implement projects that cover the market needs

4. KPI reporting and budget management

Develop and manage brand budget, ensure optimal allocation, and monitor on a monthly base.

Measure and analyze Return on Investment on each campaign. Identifies issues and opportunities.

Work with the Financial Manager for financial and forecasting activities like demand planning.

5. Market research and insights

Facilitate and report competitive intelligence, monitors trends and activities, identifies issues and opportuni-ties

Frequently conduct field rides to establish and conduct close contact with strategic top customers and local Opinion Leaders.

6. Management of & collaboration with external implementation partners

Ensure communication and cooperation with external partners (e.g., agencies, suppliers, service providers) as well as their coordination within the framework of defined projects in consultation with the Country Manager

YOUR PROFILE

Bachelor’s Degree – a 4-year undergraduate degree in business economics, marketing, or communication.

3 years’ experience in the field of pharmaceutical or medical devices

Knowledge of Microsoft Office Suite including Excel, Word, PowerPoint, Teams and SharePoint

Extensive knowledge of brand management and digital marketing

Driver’s license for a car

Strategic & Analytical Thinking – Ability to adapt to changing priorities, analyze data, and optimize strategies.

Strong Communication & Collaboration – Excellent written, oral, and interpersonal skills with a proven ability to work cross-functionally.

Creativity & Innovation – A forward-thinking mindset to develop impactful marketing initiatives.

YOUR BENEFITS

Within Merz Therapeutics, we think it is important that you are given the space and the right resources to grow in your career and as a person. Therefore, we offer you the following benefits.

A good salary and 8% holiday pay per year.

Annual financial bonus based on company results.

Home working allowance and mileage allowance.

Relevant company property (such as a laptop and mobile phone).

Pension scheme and various employee insurances (think of the travel, accident and disability insurance).

32 holidays (including 6 ADV) based on full-time employment.

Flexible working hours

The autonomy to create your own development plan and evaluate it at least once a year.

A large international network of colleagues who are happy to share their knowledge with you.

ABOUT US

Welcome to Merz Therapeutics, a leading pharmaceutical company that helps people with movement disorders, neurological diseases, liver diseases and other health conditions regain their quality of life.

We are proud to be a family-owned and value-driven company that has been dedicated to serving the needs of our patients for 110 years and is now a global innovation leader with products in more than 90 countries.

Our goal is to use our products to improve treatment outcomes for patients around the world, thereby reducing the burden of suffering for affected people and their surroundings.

Our dedication and commitment to relentless research and development is to ensure that unmet patient needs are identified and appropriate treatments are provided.

Therefore, become part of our international and motivated Merz Therapeutics family now and help us achieve our goal :

BETTER OUTCOMES FOR MORE PATIENTS"

Contact person

Renata Rambouts

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