Eternal Sun, a leading company in the global market of solar panel testing, is seeking a versatile Marketing Manager with the expertise to guide us in elevating our brand and driving impactful marketing initiatives.
Your Role :
Market Leadership : Position Eternal Sun as the go-to name for solar panel quality assurance : Everyone relevant to us should consider us.
Branding Excellence : Ensure all branding materials reflect our professional standards.
Develop and Execute the Marketing Plan : Create a measurable, practical yearly marketing strategy and calendar.
Execute and Delegate : Combine marketing, people, and project management skills to execute key tasks yourself while effectively managing internal and external experts to deliver on the plan.
Key Responsibilities :
Comprehensive Marketing Support : Act as the sole marketing person within the commercial team, defining and supporting the marketing needs of the sales team.
Product Launches & KPI’s : Plan and execute product / service launches, set measurable KPI’s, and analyze performance.
Channel Optimization : Strategize and refine digital, social, and traditional media channels for maximum impact.
Lead Generation : Run digital campaigns leveraging SEO, email marketing, paid media, and content marketing.
Sales Enablement : Collaborate on training materials and provide positioning strategies to differentiate us in the market.
Marketing Collateral : Develop presentations, brochures, product sheets, and digital assets tailored to our audience.
Tradeshow ROI : Plan and manage tradeshow participation to enhance brand visibility and generate leads.
Competitive Analysis : Gather and share insights on competitors, market trends, and customer feedback.
Brand Stewardship : Oversee branding across all touchpoints, including websites, documentation, and office design.
Company Representation at Events : Effective presentation skills for diverse audiences.
Good to Know :
Experience : We prefer candidates with a minimum of 5 years in a similar Business-to-Business Marketing role.
Skills : A degree in Marketing, Communications, or Business Administration, or an equivalent combination of education and experience is preferred.
Almost everything we do is in the English language; and we have over 15 nationalities in our team.
You would benefit from traveling to about 6-8 international shows annually, mainly in the USA and Europe.
We do not provide relocation services; we prefer candidates that are settled close to our Headquarters in The Hague, able to travel to the office at least 3 days per week to benefit from face-to-face collaboration.
About Us :
At Eternal Sun, we create high-end sunlight simulators trusted by the world’s top solar panel manufacturers and R&D labs. Our precision and innovation help ensure the quality of solar panels worldwide, hence our motto : Sure about Solar.
With solar energy becoming the world’s leading energy source, we’ve grown to 60 FTE over the past decade and are ready to prioritize marketing. Join us in The Hague to help take our brand to the next level.
Interested? We look forward to meeting you.
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