PR & Marketing Executive

Department : Marketing

Job Level : Team Leader

Job Type : Full Time

Hours per week : 38

Job Reference : req12466

Date Posted : 6 December

Ready to get creative? PPHE Hotel Group could be perfect for you.

Every day we create valuable memories for our guests and stakeholders - across our international portfolio of prime hospitality real estate, encompassing iconic hotels, seaside resorts, glamping and campsites, destination restaurants, buzzing bars and more! And driving it all, behind the scenes, are our support teams.

This is your chance to join us a PR & Marketing Executive and to do things differently; to shake up the world of hospitality and have a real impact.

You will help us project our commercial messaging which is appealing to our target audience. As PR & Marketing Executive , you will be a key member of the team who ensures our marketing and on property materials are compelling and accurately reflect our brand identities.

The PR & Marketing Executive - NL will work closely with the members of the NL PR & Marketing department , and the Director of Marketing Operations to develop and execute all marketing and public relations tactics in the NL region for five Park Plaza hotels across the Netherlands, thriving meeting & event spaces and multiple destination restaurants & bars.

The PR & Marketing Executive 's leading focus will be stimulating hotel awareness, campaign strategies and B2B and Meetings & Events business, to support the wider sales, revenue and hotel teams. Whilst supporting the wider marketing team with any initiatives surrounding our brands and restaurants and bars where needed.

The PR & Marketing Executive will work alongside the NL marketing and regional teams to support the hotels and regions marcomms strategy to ensure this team is delivering growth & success to all business units with tangible results through public relations, marketing, events, partnerships, content, brand initiatives and advertising.

Who are you? CREATIVE. SOCIABLE. CONFIDENT. ORGANIZED. PASSIONATE.

Main role and objectives :

• MARKETING PLANS : Coordinate, plan and deliver the regional and hotel annual and 90 day plans alongside the wider marketing team.
• COMMERCIAL STRATEGY : Identify commercial initiatives and opportunities which will drive exposure, bookings and covers for the hotel and outlets. Liaise with the Sales, Meetings & Revenue Teams, to support commercial goals of hotels.
• STAKEHOLDER MEETINGS : Actively participate in Marketing, PR, Commercial and Operational meetings where required.
• B2C, B2B, M&E : Working alongside the Vice President Brand & Content Marketing and Director of Marketing Operations, to coordinate and deliver the B2C, B2B and M&E campaigns and relevant PPHE marketing activity.
• PARTNERSHIPS : Be the key point of contact to coordinate marketing opportunities with key third party partners and report, track activity and communicate results for all relevant campaigns and initiatives.
• CONTENT : Support with photo, video and multi-media shoots across the estate, including planning and distribution. Alongside overseeing the regular audit of all regional marketing channels to ensure currency, relevancy and accuracy, including but not limited to websites, OTA's, listings, partnerships and apps.
• CONTENT MATRICES : Using the Content Matrices, oversee and manage the updates of hotel, restaurant, bars, M&E and other relevant channels, online platforms and listings with current content, links and promotions and ensure these are kept refreshed with new imagery and content whenever necessary.
• DESIGN : Coordinate, design and deliver promotional materials, including but not limited to collateral, digital updates, social media content, advertisements and presentations.
• PR & INFLUENCERS : Get creative together with our PR agencies to ensure our hotels, restaurants, bars, spas & meeting event spaces are much talked about by press, influencers, locals and key feeder markets for all the right reasons. And proactively approach, respond to, coordinate, track and report on influencer, media stays and filming enquiries.
• RESTAURANTS & BARS : Support the Restaurant & Bars Marketing Team in increasing awareness & loyalty of each restaurant & bar, also around key periods, holiday days & city wide events.
• GENERAL : When needed, support with brand activations, destination restaurant & bars, PR activity & events, and provide overall support when needed to the hotels and or regional teams.

Benefits of working for us :

Renowned for creating memorable moments, PPHE Hotel Group caters to both leisure and business travelers with stylish guest rooms and versatile meeting facilities which are perfectly complemented by award-winning restaurants and bars.

Apply now and join the best place to work in hospitality "The Caterer 2021"

PPHE Hotel Group. Create with us.