Product Manager (Search Engine Advertising) regio Utrecht

We are looking for a Product Manager to lead the Traffic Steering team at a leading e-commerce company, enhancing marketing efficiency and ROI through collaboration and data-driven optimization across various channels.

We are looking for a Product Manager to lead a team, a critical function in charge of driving over 50% of all visits on the e-commerce platform. This team ensures we spend our paid marketing budget effectively across channels like Search Engine Advertising (SEA), Affiliate, and Social.

You will work closely with engineers, data scientists, analysts, and marketers to drive campaign optimization and scale steering across channels, unlocking better ROI on marketing spend through automation and data-driven insights.

Tasks you will perform :

• Own the product strategy for traffic steering across paid channels to maximize marketing efficiency and impact.
• Collaborate with marketing stakeholders and external partners to turn ambiguity into scalable product solutions.
• Design and lead development of automated bidding and optimization systems (e.g., value-based steering).
• Integrate first-party data to enable advanced targeting capabilities while maintaining privacy and compliance.
• Build scalable infrastructure for real-time product feed management and end-to-end campaign automation.
• Foster a high-performing team culture by creating focus, setting clear priorities, and driving alignment around outcomes over outputs.

If you thrive at the intersection of technology, data, and marketing, this is your opportunity to drive meaningful impact at scale.