Product Marketing Manager

We’ve signed up to an ambitious journey. Join us! As Arrive, we guide customers and communities towards brighter futures and more livable cities, it isn’t a challenge just anyone could take on. Luckily, we have something to help us make it happen. Our people and our values. We Arrive Curious, Focused and Together. Just as our entire brand is inspired by the North Star, the shining light leading travelers to their destinations since time began, our values guide us. They help us be at our best. For our customers. For the cities and communities we serve. For ourselves. As a global team, we are transforming urban mobility. Let’s grow better, together. The Role This is a B2B Product Marketing Manager position within Arrive, reporting to the Head of B2B Product Marketing. You'll be responsible for EasyPark (EU) - one of Arrive's three B2B brands serving business parking management markets across Europe. This is a hands-on role where you'll bridge what we build and how we sell it. You'll own positioning, messaging, and go-to-market execution for the EU market, creating the sales enablement materials that field teams actually use, translating complex product features into compelling customer value stories, and ensuring product launches drive measurable adoption and revenue impact. You will work remotely within your regional market, collaborating closely with Sales, Product Management, and Demand Generation teams, with regular in-office engagement. This role offers the opportunity to shape how we position our B2B parking management solutions in competitive enterprise deals and directly impact revenue growth. How to make an impact Define and communicate product positioning and messaging that differentiates our solutions in competitive enterprise deals across EU markets. Plan and manage product launches with clear regional rollout strategies, success metrics, and comprehensive sales enablement programs. Build and maintain a feature enablement library covering all product capabilities with consistent GTM kits (one-pagers, battle cards, demo scripts, talk tracks, objection handling, ROI calculators). Equip sales teams with actionable tools they actually use, including pitch decks, competitive battle cards, customer-facing leave-behinds, and FAQ documents. Own pricing and packaging messaging, translating product-led pricing transformations into clear sales narratives and customer migration communications. Partner with Brand & Creative and external content designers to produce on-brand, professional sales-ready materials at scale. Optimize digital assets for lead generation and conversion, including landing pages, pricing pages, feature content, and persona-based website navigation. Design and improve customer journeys for onboarding, activation, retention, and expansion within CRM platforms, writing messaging briefs and segment definitions for lifecycle campaigns. Develop customer segmentation frameworks and ICP analysis (by industry vertical, company size, parking user count) to guide sales targeting, messaging priorities, and market positioning. Monitor market trends and competitor activity across EU markets, producing actionable intelligence updates and maintaining competitive battle cards. Track feature adoption, usage metrics, and sales asset utilization to continuously refine go-to-market effectiveness. About you You're a hands-on executor who writes, builds, and designs, not just strategizes. You take pride in creating materials that sales teams actually want to use, and you measure your success by adoption metrics and revenue impact, not just deliverables completed. You have a product-led growth mindset and understand self-service funnels, activation loops, and lifecycle marketing. You're analytical and data-driven, using insights from tools like Looker or Google Analytics to continuously refine your approach. You're an excellent communicator who can translate complex technical features into clear customer value across multiple buyer personas. You thrive in competitive analysis, synthesizing market insights and keeping enablement materials fresh and relevant. You understand B2B buyer behavior, procurement cycles, and how to position value for different stakeholders. Your background 3–5 years of experience in B2B SaaS Product Marketing (distinct from Product Management or Demand Generation), with proven success in enterprise or mid-market segments. Proven track record launching products and developing sales enablement assets that drive measurable adoption and revenue results. Strong copywriting skills, with the ability to translate technical features into clear customer value across multiple stakeholder personas (IT, Finance, Operations, Executive). Hands-on experience with CRM and marketing automation platforms (Braze, HubSpot, Salesforce, or similar). Experience optimizing websites for conversion, including A/B testing, CRO, and basic SEO principles. Analytical mindset with experience using tools like Looker, Mixpanel, Google Analytics, or similar to track product adoption and refine messaging based on data. Experience working across multiple European markets and languages preferred (for localization and regional go-to-market nuance). Comfortable working in an async environment with stakeholders across multiple time zones.