FunctieomschrijvingAs Virtuagym keeps on growing, we are now looking for a new face to complement our Marketing team. As Digital Marketing Specialist Benelux (Dutch native-level speaker) in the Content team, you will be responsible for owning and improving the marketing mix for the region and to help us enhance our content and reach our Dutch-speaking audience more effectively. Will you join us in our quest to create a healthier and happier world? Join a high performing team and make an impact! We're a passionate, driven team with a strong focus on growth and delivering outstanding results. At Virtuagym, we cultivate a high-performance culture built on dedication, ownership and driving excellence. If you're a self-starter who embraces challenges, thrives in a fast-paced, dynamic environment and keeps going where others might stop, this could be the perfect role for you! In return, you’ll join a team where you can grow, develop, and truly unlock your full potential. We have a beautiful office in the center of Amsterdam and while we foster getting together to exchange ideas and energy, we are a remote-friendly company. This means that you have the freedom to work from home whenever you want, provided you keep delivering great results! At the same time we love bringing our teams together by organizing team events and company parties to brainstorm about the future of our industry and build friendships, while having fun along the way. What the Digital Marketing Specialist role looks like As Digital Marketing Specialist Benelux, you will be responsible for helping grow our brand awareness and market share in the region, with a focus on creating and localizing high-quality content tailored to our Dutch-speaking audience. You will work closely with your colleagues in marketing, as well as with Benelux stakeholders in Sales and Customer Success, to ensure our brand message is consistently conveyed across various platforms. In addition, you will be responsible for the creation and execution of social media and video content, translating campaign strategy into consistent, high-quality output across channels. You will report to the Content Marketing Manager. This role requires an understanding of the fitness industry, excellent writing skills, and the ability to produce engaging and persuasive content. We are looking for a full-time employee. Some of your key tasks Gaining a deep understanding of our customers and prospects, finding new and innovative ways to target and engage them across all marketing channels Developing original content in Dutch, including blog posts, customer stories, PR, articles, ad copy and marketing emails, that aligns with our brand voice and engages our target audience. Creating compelling and attention-grabbing campaigns for high-impact interactions in order to create awareness and drive conversions Localizing existing English content into Dutch, ensuring cultural relevance and maintaining the original intent and tone, as well as reviewing and editing existing content to ensure accuracy, clarity, and consistency. Implementing SEO best practices in all written content to improve organic search rankings and drive traffic to our website. Establishing and reporting on metrics that help refine the performance of these initiatives, while keeping an eye on the full funnel (closed deals and retention). Creating social media content (e.g. LinkedIn, Instagram) aligned with campaign messaging and content calendars Producing and editing short-form video content (e.g. Reels, short videos) based on defined formats and direction Ensuring a consistent and scalable content output across channels Creating additional creative assets to support campaigns when needed What you will bring to the team Minimum of 3 years of copywriting experience, preferably in the fitness industry. Native-level proficiency in Dutch with excellent writing and editing skills. Proficiency in English is also required for effective communication with the team. Strong understanding of the fitness industry, including current trends and terminology. Ability to produce error-free content that is grammatically correct and adheres to brand guidelines. A knack for creating compelling and engaging content that resonates with the target audience. Ability to manage multiple projects simultaneously and meet deadlines within the allocated hours. Familiarity with content management systems (CMS), SEO tools, and basic HTML is a plus. Experience creating content for social media (LinkedIn, Instagram, etc.) Basic skills in video editing tools (e.g. Canva, CapCut or similar) Understanding of short-form content formats and social media best practices Here’s why you should join Virtuagym! Benefits: 🚀 Grow your career by having a direct impact on our business results, in a team where learning and personal growth are at the core. 🌎 Remote-friendly: you can work from your home in The Netherlands. Please note: for our Amsterdam office vacancies, even though we are remote-friendly, we can only hire people who live in the Netherlands/are open to moving to the Netherlands, and hold a Dutch citizen service number (BSN). 🌴 25 paid vacation days per year (based on a full-time contract), with the option to buy extra vacation days when you have used up all 25 days 🏡 Pension scheme and a holiday allowance of 8% 💻 We provide your home office set-up and hardware and a working-from-home allowance. 💪 The Virtuagym Health Program: a monthly contribution towards your gym subscription (Trainmore, Basicfit, Classpass, Urban Sports Club etc.), Friends & Family gym discount and free video-on-demand workouts. ✈ Work from abroad (within Europe) for up to 12 weeks a year with a maximum of 4 consecutive weeks. 💬 Unlimited access to on-demand coaching with psychologists via chat, phone, or video call through the platform OpenUp. Cultural perks: 📈 Many opportunities for personal and professional growth within the company. 😎 A fun, healthy, and international work environment made up of over 35+ nationalities. 🗣 We believe in a flat hierarchy with room to take ownership: your voice will be truly heard. ⚽ Organized Virtuagym sports events throughout the year. 🎉 Awesome company events such as New Year's dinners, Summer outings, ski trips, etc. 🍝 Friday company lunches at our Amsterdam office. 🍹 Weekly Friday drinks and snacks in the office! 🐶 Pet-friendly office at the Amsterdam canals. Bring your pup to work day! About Virtuagym Virtuagym is a leading and fast-growing innovator in the digital health and fitness domain, offering a Software as a Service solution and multiple native apps to users worldwide. We offer coaching and management solutions for trainers, studios, clubs and corporate wellness, all with the vision to make the world a healthier and happier place. Virtuagym is an ambitious, passionate and multicultural team of talented people who want to create a healthier world for all. We believe in teamwork, challenging each other, being bold and adventurous, working lean, taking care of each other and sharing success. As a scale-up, we embrace our diversity, international character and our flat hierarchy that promotes great freedom, taking ownership and making a true impact. Our talented staff of 175+ employees are based out of two locations: Amsterdam, NL, and Medellin, CO. Every day with us will be an opportunity to cultivate and evolve your personal and professional skills, as well as to make a significant impact on a global scale. At Virtuagym everyone can grow, whatever background you bring with you. We are not just colleagues, we are friends, willing to help and support each other. By joining us, you become a part of a joyful and energetic team. Ready to join us? Please do not hesitate to apply by clicking the ‘Apply for this Job’ button below! We will get back to your application within 10 working days. For any questions on the vacancy, please get in touch with the recruitment team at recruitment@virtuagym.com .
