Media Planning Director

At OMD, part of Omnicom Media, We Create What’s Next with media solutions that transform our client’s business creatively, culturally, and commercially.

Our data-driven, performance-focused media strategies give clients the strategic leverage they need to stay ahead. With a clear understanding of their business challenges and deep industry knowledge, we ensure their brands always lead the way.

We always ask, "What’s Next?" This leads to innovative, memorable, and measurable consumer engagement.

We create meaningful connections by understanding what drives people. For brands, this means staying in tune with societal changes and maintaining relevance. With Omni, our leading marketing orchestration network, we help clients build genuine and authentic connections by tapping into consumption patterns and cultural values in real time.

OUR MISSION

We want to be industry leading, by lifting the floor on delivery, raising the roof of transformation and building the OMD brand of the future.

OUR BEHAVIORS

Build Together: By connecting clients and partners, we achieve smarter solutions. We foster co-creation and respectful collaboration.

Unite to Uplift: Our teams closely collaborate, creating innovative experiences.

Dare to Disrupt: We challenge the status quo and seek deeper insights for new solutions.

Role

As a Media Planning Consultant at OMD (function title: Strategy Director), the primary objective is to lead the creation and execution of innovative, data-driven media plans that deliver exceptional value and drive business growth for clients. This role shapes the strategic direction of campaigns by leveraging a deep understanding of market dynamics, consumer behavior, and collaboration among cross-functional teams. Building strong, pro-active relationships with clients is essential, ensuring strategic recommendations align with their business objectives.

The Media Planning Consultant (Strategy Director) at OMD oversees the strategic planning process, incorporating market research and consumer insights to inform actionable strategies for yearly strategies and campaigns. They also spearhead innovative media solutions that redefine consumer engagement and mentor a team of Strategy Consultants to enhance their development. By promoting a culture of collaboration and knowledge sharing across Omnicom labels, the Strategy Director ensures that strategies remain agile and responsive to client needs and market changes. Ultimately, this role drives impactful strategies that foster client success and reinforces OMD's position as a forward-thinking leader in the media landscape and to create what’s next.

Requirements

• Bachelor’s degree (or HBO equivalent level of thinking and working).
• At least 5 years of relevant experience in media consulting, marketing, or a related field.
• Professional knowledge of various insight tools and the abillity to draw conclusions from different data sources.
• Result oriented, cooperative and the ability to present their strategy in a persuasive manner.
• Supervises less experienced colleagues and mentor them.
• Excellent written and verbal communication skills in both English or Dutch.
• A proactive and curious mindset, driven by a passion for the industry and a commitment to continuous learning.

Our offer:

• A competitive salary based on a 37.5-hour workweek, excluding 8% holiday allowance
• 29 days of paid leave per year (27 vacation days + 2 flexible Diversity Days)
• Travel allowance and work-from-home allowance
• A laptop and phone allowance
• Car allowance
• The opportunity to work from abroad for up to 6 weeks per year
• We support an ergonomic home office setup, including a second monitor
• A hybrid working model (60% office / 40% home)
• The opportunity to obtain certifications and access to courses via the Udemy platform
• The opportunity to contribute to OMD initiatives around culture, diversity or sustainability during working hours
• Regular informal social events and team activities, including the Quarterly XXL Drinks and, of course, the legendary Christmas party

Let’s go!

Sounds interesting? Please apply via the button below. Questions? Please contact Ryan from Talent Acquisition at werken@omnicommediagroup.com.