Head of marketing

About the Role

Workwize built the first version of its marketing function, fueling rapid company growth and proving the demand is there. The next phase requires a different kind of leader: one who turns those first successes into one integrated, predictable growth machine. The Head of Marketing owns the entire function strategy, team, and execution across three engines that fuel each other: demand generation, product marketing, and brand. None of them is secondary; this leader designs the system where they compound.

De volgende informatie is bedoeld om potentiële kandidaten een beter inzicht te geven in de vereisten voor deze functie.

They have already led marketing through the scale‑up ride to €50M+ ARR as the leader who built it, and they know how to make growth predictable rather than lucky. Within 12 months they put Workwize on a clear path to 3x demand gen, deliver month‑over‑month growth they can fully explain, and stand up product marketing and brand as motions that drive new‑logo growth and turn customer adoption into expansion and retention. This person is the reason inbound becomes the dominant driver of new‑logo revenue in 2027.

Key Responsibilities

• Own the entire marketing function from day one: strategy, team, and execution across demand generation, product marketing, and brand.
• Read the function honestly, then design the target structure with clear ownership across all three pillars and put the right people in the right seats.
• Define the three highest‑leverage priorities, sequence them, and get them moving fast, shipping obvious quick wins immediately rather than parking them behind a strategy deck.
• Build a demand gen growth model the business can trust: a defensible view of where each channel can go, the leading indicators behind it, and the attribution to know what’s actually working.
• Explain every month’s number with evidence, whether it moves up, down, or flat.
• Run product marketing as an engine that enables Sales and CSM, drives feature adoption among existing customers, and feeds the funnel with sharp positioning and messaging.
• Make brand consistently reinforce the category position that makes demand gen convert.
• Keep Sales, Product, and leadership ahead of every change rather than behind it.
• Lead through strong pillar leads where they exist, and personally run any pillar that doesn’t yet have one, staying close enough to write the brief, run the launch, or fix the campaign when that’s the fastest path.
• Put Workwize on a clear, evidenced path to 3x demand gen within 12 months and set inbound up to become the dominant driver of new‑logo revenue in 2027.

Required Skills & Experience

• Has done this exact ride. Has personally led marketing through the scale‑up phase to €50M+ ARR with proven results not as a passenger on an established brand or a large inherited team, but as the leader who built it.
• Demand gen native, full‑funnel fluent. Deepest expertise is in demand generation: has personally built the channel mix, attribution, and growth model at scale‑up stage. Equally fluent in product marketing and brand: has hired and led those functions and understands they are what make demand gen convert and compound, not support acts.
• Creates cohesion. Takes a set of strong individual players and turns them into one connected team with shared goals, clear ownership, and a working rhythm.
• Puts the right people in the right seats. Analytically assesses talent, designs the org around strengths, and makes fast, evidence‑based calls on team development and ownership.
• Makes growth predictable. Builds the attribution and reporting to know why the number moved, and can explain every month up, down, or flat with evidence.
• Decides on data. Changes direction based on what the numbers show, not on habit or opinion.
• Owns the number. Treats demand gen targets as a personal revenue commitment.
• Ships fast. Implements obvious wins immediately while building the longer‑term strategy in parallel.
• Leads through leaders, executes when speed demands it. Builds the function around strong pillar leads in demand gen, product marketing, and brand, and manages through them, but personally runs any pillar that isn’t yet led rather than letting it wait for a hire. Never too senior to write the brief, run the launch, or fix the campaign when it’s the fastest path.
• Communicates with clarity. Sales, Product, and leadership always know the plan, the numbers, and what’s changing before it changes.
• Works with Sales and Product, not in isolation. Knows inbound only counts when it converts to Stage 2 pipeline.

Workwize Offers

• Flexible hybrid work environment.
• Top‑notch tools and equipment provided.
• Vibrant, entrepreneurial culture with opportunities for growth.
• Off‑sites and multi‑yearly team bonding events.
• Team lunches and surprise events to keep things fun.
• Pension scheme.
• Classpass corporate membership.
• A base + Bonus + Equity package.

Our Team

Becoming part of Workwize means making an impact. We make sure that we will contribute to the change in the way of working. For us it is also important that we make an impact on our employees, that they feel challenged and ease. We consist of a rapid growing and ambitious team with all different backgrounds. Entrepreneurs, Operational specialists, Developers, Sales gurus you can find them all at Workwize and are always on the look‑out for the next original ideas to reach more consumers and create the best value for our customers. xnkfpon

We are looking forward to meeting you and discover if there is a match with the Workwize team!

Pay range

$180 – $260 USD