Category Lead Specialist Beauty

About the company:

Dyson is growing fast and our ambition is huge more categories more locations and more people. Our technology is unique and complex soitsup to us to explain it clearly. Working in-house directly with engineers and the broader business we create inspirational communications thatshowcaseour technology.

Our commercial strategies should launch our pioneering technologies and explain why they are better assimplyand clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.

About the role:

TheCategory Lead Specialist Beautywill report into theBeauty Category Lead for CEE (Central Eastern European Markets)ensure the business delivers against the long-term brand vision whilst delivering on the short-term commercials you will not be afraid to challenge others and trial new initiatives to strengthen and grow our beauty business.

On top of supporting the Category Lead this role will alsobe responsible forbringingpotentialnew sub-categories (under the Beauty umbrella)on the market leading end-to-end GTM strategy for the new products.

Accountabilities:

• Support to analyzecustomer data and shopperinsighttoestablishnew opportunities within the market and drive category growth.
• Lead the launch of potential new sub-categories in CEE markets. Independently lead the launch GTM strategy Distribution strategy forecasting and allocation of marketing investments for the new products.
• Conduct competitor and market data analysis including GoToMarket competitor strategies analysis of product performance claims and media strategies to develop counter strategies.
• Be the local market advocate for the category champion the value and commercial potential to internal teams and the wider Dyson business. Support the CategoryLeadto ensurewedeliver profit and brand equity in Haircare.
• Be the Lead on specific business-critical projects such as NPDslaunches gifting period campaigns etc.
• Translate Global campaign plans into local market plans: brief in assets to be adapted and translated into local languages.
• Executing 360 campaign plan per stream (PR-Influence media-digital-social Direct retail instore/online events CRM owner experience reviews etc.).
• Support to coordinate the different work streams needed withappropriate stakeholders(internal/external).
• Budget Management
• On-going campaign reporting performance analysis(SI/SO)andKPImeasurement.
• Develop a strong understanding of the markets customeropportunity.
• Analysein-life product and campaign performance with implications for growth strategies.
• Proactivelyparticipatein Joint Business Planning to agree on annualplans and communication with involvement in planning sell-ins and marketing initiatives

About you:

• Ideally3-5yearsexperiencein brand managementin the beauty/SDAsector.
• Experience in launching new products on the market leading GTM strategy independently.
• Passion for beauty and deep knowledge of market trends knowledge of the Eastern European markets is a plus.
• Proven ability to juggle a large workload setappropriate prioritiesand someone who is focused on delivering to plan.You areable to deal with the fast-changing pace of the business.
• You are a problem solver have strong organizationalskillsand a hands-on mentality. You are target-oriented and proactive.
• Excellent verbal and written communication skills.
• Team player who is passionateandflexible
• Goodcommunicationskills (written and verbal)
• Ability to build relationships across functions and with multiple stakeholders
• Knowledge in Microsoft Excel WordPowerPointand Outlook.

Working policy

Our campus culture is built on connectioncollaboration in person shared creativity and hands-on learning. Thats why we dont offer a regular hybrid arrangement. Working side by side powers our best ideas fuels belonging and keeps us pushing boundaries together.

Benefits

• Discount on Dyson products
• Company Pension scheme
• 29 days annual holiday plan
• Company Fitness plan
• EAP (Employee Assistance Programme)
• Life Assurance Plan
• Transportation allowance (023/km regardless of the means of transport)
• Health Insurance Medical Contribution
• Eye Examination & Computer Glasses Reimbursement

*Please note: New employees to Dyson in the Netherlands commence employment on a 12-month fixed-term basis*

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Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.

Required Experience:

IC

Employment Type : Full-Time
Experience: years
Vacancy: 1