The National Key Account Manager is responsible for driving sustainable growth across DIRK, PLUS, Nettorama, and DekaMarkt. This role develops and executes customer strategies and Joint Business Plans (JBPs) to deliver Volume, Net Sales Revenue (NSR), profitability, and market share objectives, while building long-term, strategic partnerships.
Working in close collaboration with senior customer stakeholders and cross-functional PepsiCo teams, the National Key Account Manager leads commercial negotiations and ensures best-in-class execution across assortment, pricing, promotions, innovation, and category growth initiatives—within the agreed D&A investment frameworks and budget.
ResponsibilitiesKey Responsibilities
1. Customer Strategy & Growth Roadmap
Build and execute a multi-year growth roadmap for DIRK, PLUS, Nettorama, and DekaMarkt, leveraging innovation, activation, Pep+ priorities, and category growth initiatives to deliver sustainable, profitable growth.
2. Joint Business Planning
Develop, deliver, and govern annual customer business plans aligned with PepsiCo strategic priorities, translating them into clear commercial and execution plans across pricing, promotions, assortment, innovation, and category development (Savoury, Nuts, and Grains).
3. Commercial Negotiations
Lead annual negotiations and secure customer agreements that deliver on Volume, NSR, profitability, and market share goals, while strengthening long-term customer relationships and ways of working.
4. Performance & Financial Management
Own delivery of agreed targets (sales, profit, share, and investment), ensuring strong forecasting, disciplined trade/investment management, and delivery within the agreed D&A budget.
5. Growth Initiatives & New Business Opportunities
Identify, shape, and implement incremental growth opportunities (including new business models and creative customer initiatives) to accelerate performance and unlock mutual value.
6. Category Leadership with Customers
Lead category management initiatives with customers to drive shopper-led growth through optimized assortments, shelf execution, promotional effectiveness, and category visions grounded in insights.
7. Cross-Functional Leadership
Partner closely with Shopper Marketing, Digital Commerce, Category Management, Supply Chain, Finance, and other internal stakeholders to deliver end-to-end execution of JBPs and ensure strong cross-functional collaboration.
8. Insights & External Perspective
Provide actionable customer, shopper, and market insights to influence strategy and execution, support flawless innovation launches, and enhance customer competitiveness.
9. Stakeholder Management & Influence
Act as the primary point of contact for internal and external stakeholders, effectively influencing decision-makers and ensuring the customer voice and market reality are represented within PepsiCo.
Qualifications• University degree (Bachelor’s or Master’s level)
• Minimum 6 years’ commercial/sales experience within FMCG
• Strong commercial fundamentals, including planning, prioritization, communication, and stakeholder management
• Proven track record in negotiation and delivering profitable growth
• Strong understanding of category management principles and shopper/customer dynamics
• Ability to work independently with a clear results orientation, high initiative, and strong analytical capability
• Strong networking skills and ability to operate effectively in complex, multi-layered matrix organizations
• Fluent in Dutch and English (spoken and written)
PepsiCo “Great 5” Capability Focus
• Execution – Clarity & Results
• Thinking – External Perspective
National Key Account Manager • Utrecht, NL
Ben je gemotiveerd, enthousiast en kun je goed functioneren in een soms hectische omgeving, dan nodigen wij je uit om te solliciteren.Als accountmanager ben je verantwoordelijk voor je eigen regio ... Laat meer zien
Is dit uw volgende baan? Lees de volledige omschrijving hieronder om erachter te komen en aarzel niet om te solliciteren.At OPENLANE, we make wholesale easy so our customers can be more successful.... Laat meer zien
A technology company in vehicle remarketing seeks a Country Manager for the Netherlands to oversee the commercial performance and manage local teams.Wilt u solliciteren? Lees alle informatie over d... Laat meer zien
Overview /h3 pThe National Key Account Manager is responsible for driving sustainable growth across DIRK, PLUS, Nettorama, and DekaMarkt.This role develops and executes customer strategies and Join... Laat meer zien
Ben jij een talentvolle Account Manager met ambitie in de Nederlandse zorg? Bij SyncVR Medical transformeren we de gezondheidszorg met de nieuwste XR-technologie.We zijn al de grootste speler in E... Laat meer zien
Als u geïnteresseerd bent om op deze vacature te solliciteren, zorg er dan voor dat u voldoet aan de volgende, hieronder vermelde vereisten.Experience: 4–7+ years of operations or strategy experien... Laat meer zien
BUZZ is a fast-scaling national power bank sharing network combining a mobile app and Tap-to-Rent POS technology.Zorg ervoor dat u snel solliciteert om uw kansen op een sollicitatiegesprek te maxim... Laat meer zien
A leading consultancy firm in Utrecht is seeking a consulting leader to drive digital transformation across key industries.Is dit de volgende stap in uw carrière? Ontdek of u de juiste kandidaat be... Laat meer zien
ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC.As a community-driven software company dedicated to the success of technolo... Laat meer zien
Je bent sterk in het opbouwen en verstevigen van een klantrelatie en weet de doelstellingen van de klant om te zetten tot een succesvolle strategische samenwerking, waarbij je altijd oog hebt voor ... Laat meer zien
Ben jij altijd op zoek naar de next big thing? Ben jij thuis in de on trade/horeca en bezit je een groot netwerk aan (groothandel) contacten? Ga jij met passie en gedrevenheid te werk, en weet jij ... Laat meer zien
A leading medical equipment manufacturer in Amsterdam is looking for a Global Key Account Manager.Scroll naar beneden voor een diepgaand overzicht van deze baan en wat er van kandidaten wordt verwa... Laat meer zien
Koppelt logistieke professionals aan de top logistieke bedrijven van Nederland.Onze reputatie in de logistieke markt is ijzersterk! Ben jij een gedreven salesprofessional met een talent voor strate... Laat meer zien
We are Datadog's in-house product experts.The technical solutions team enables Datadog's worldwide growth by educating potential clients and ensuring that existing customers are happy and successfu... Laat meer zien
Voor de volgende functie kunnen diverse soft skills en ervaring vereist zijn.Zorg ervoor dat u het onderstaande overzicht zorgvuldig controleert.Adyen provides payments, data, and financial product... Laat meer zien
Overview /h3 pStellantis is a leading global automaker dedicated to giving its customers the freedom to choose the way they move, embracing the latest technologies and creating value for all its st... Laat meer zien
As an Account Manager for France, you will work very independently and have a great deal of freedom to develop your market.You will also travel abroad frequently for commercial activities.You will ... Laat meer zien
Senior Sales & Account Manager.In this role, you will be responsible for developing and executing sales strategies, managing key customer relationships, and delivering sustainable revenue growt... Laat meer zien
As the Director Operations EU, you will occupy a pivotal leadership role as the executive head of the EU Operations team, a key member of our global operations leadership and the EU Management Team... Laat meer zien
Ben jij altijd op zoek naar de next big thing? Ben jij thuis in de on trade/horeca en bezit je een groot netwerk aan (groothandel) contacten? Ga jij met passie en gedrevenheid het werk aan, en weet... Laat meer zien
