Senior Director Marketing Global Talent Engagement & CRM
summary
We are hiring a senior director marketing global talent engagement & CRM to architect scale and govern Randstads global automated talent lifecycle this role you will bridge the gap between complex marketing technology infrastructure and local market execution to drive high-risk talent acquisition globally.
location :
location: hybrid / remote within european time zones (cet). candidates must be eligible to work from the Netherlands or a country within the central european time (cet) band.
important note: role differentiation
what this role is: this is a senior strategydigital transformation and team building role. You will design global blueprints manage enterprise partnerships (Salesforce Accenture) and lead a cross-functional ecosystem.
what this role is not: this is not a content creation or day-to-day campaign execution role. Execution is driven by an advanced centralized delivery hub (GCC) and local operational squads.
what you will achieve
How will you shape our global CRM or marketing automation ecosystem
architect the automation strategy: you will design and scale the global blueprint for automated talent engagement across the entire lifecyclefrom attraction to continuous nurture and redeployment.
lead the talent engagement core: you will establish and lead a center of excellence (CoE) consisting of global marketing leaders to champion CRM innovation ai-driven workflows and hyper-personalized engagement.
manage enterprise partnerships: you will own global partner strategies with tier-1 enterprise platforms and systems integrators including salesforce and Accenture.
How will you drive digital transformation and performance
bridge marketing & it delivery: you will partner closely with global IT and product departments to translate strategic engagement visions into robust technical requirements.
scale the centralized delivery hub: you will manage the operational excellence of a high-performing hub within our global capability center (gcc) in hyderabad and budapest leading a team of marketing automation specialists.
maximize database utilization: you will drive database monetization and utilization globally establishing automated engagement and retention targets across the top 10 operating companies (opcos).
what you need to succeed
What core expertise do you bring
CRM leadership: proven experience creating global strategies for talent engagement and marketing automation within complex enterprise infrastructures.
matrix stakeholder management: exceptional capability to act as an internal consultant for executive stakeholders across global marketing product business directors and global finance.
data & analytics mastery: an analytical mindset capable of engineering CRM performance frameworks and collaborating with it to deploy advanced analytics dashboards.
global collaboration: ability to lead cross-functional setups across diverse offshore teams (including teams in india and hungary).
Whats in it for you
We put people at the heart of everything we do. Our comprehensive employment package includes:
financial & growth: competitive salary an additional flexible benefit budget an attractive bonus scheme and a share purchase plan.
flexibility & well-being: flexible/hybrid working arrangements option for sabbatical leave or buying extra holidays and attractive mobility arrangements.
home office setup: a generous budget to set up your home office space alongside a net internet allowance.
purpose-driven: paid volunteering leave to give back to local communities.
apply today to join the team:
reach out internally or submit your interest via connect to start an informal coffee chat with the hiring team. Reach out to our recruitment business partner for the full job spec and a confidential discussion.
Required Experience:
Exec
Senior director marketing global talent engagement & CRM • Diemen, North Holland, Netherlands
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