Brand Partnership Lead

Parfumado is scaling across Europe, and we're looking for a senior, entrepreneurial leader to shape the next chapter of that growth. This is a rare, dual-mandate role: you'll own our fragrance category in the Benelux (our home market) and emerging markets (UK, Nordics) while leading Parfumado's launch into new markets (e.g. DACH region).

Part strategy, part hands-on building. You'll grow and optimise the assortment we already have, and open the doors (brand houses, distributors, retail partners) that turn Parfumado into a household name in a brand-new market. Groundwork is already underway, with promising partnerships and real momentum to build on.

Your first 90 days

We're hiring a builder, so we're being explicit about where you start:

• Audit the current assortment per market and category KPIs, and identify the highest-leverage optimisations

• Map the German fragrance distributor and retail landscape, and open the first serious partnership conversations

• Set the initial commercial foundation for Germany
  (pricing, margin and forecasting assumptions) ahead of the assortment being final

What you'll do

Assortment & category strategy — Benelux

• Own the fragrance assortment and category strategy across the Benelux

• Curate and manage our niche and prestige brand portfolio & retail & distributor partnerships

• Set and steer the KPIs — assortment performance, forecasting, margins, sell-through and campaign metrics such as click-through and conversion

• Continuously optimise the assortment based on data and performance

• Lead brand activations and campaigns in close collaboration with the Head of Brand, and coach junior team members

New market launches & partnerships

Own Parfumado's go-to-market category strategy for Germany and new European markets

• Build and negotiate strategic partnerships with brand houses, distributors and key retail partners

• Source and onboard the niche and prestige brands that define our German assortment

• Set the commercial foundation for the new market — assortment, pricing, forecasting, margins and KPIs

• Lead launch campaigns and activations tailored to the German consumer

• Build the local network and, over time, help grow the local team

• Work closely with other departments (CRM, content, design and operations)

• You'll coach junior team members as the category grows, and report directly to our founder.

What we're looking for

Need to have

• 8+ years in brand partnerships, category management or commercial roles, ideally within fragrance or beauty

• A strong existing network across brand houses and corporate partners, with the credibility to open doors for strategic retail partnerships when entering a new market

• A strategic yet hands-on, entrepreneurial mindset — comfortable building in a fast-scaling environment

• Commercially sharp, comfortable owning KPIs and working with data and performance metrics

• A natural relationship-builder and storyteller

• Fluent in English, ideally also German; Dutch is a plus

Nice to have

• Proven experience working with German fragrance distributors and/or key retail partners

What we offer

We're setting a deliberately wide salary range for this role (€67k-77k) because we're hiring for the experience and impact you bring, not a fixed level. On top of that, a meaningful performance bonus that can substantially grow your total package, tied to what you build in Benelux and Germany. Beyond that:

• A flexible Alleo budget of €50 per month, for lifestyle perks like Felyx, Treatwell, Uber Eats, ClassPass or Peakz Padel

• Delicious, healthy team lunches

• 25 vacation days plus an extra day off on your birthday

• Pension plan

• A bike plan via Swapfiets

• A phone and laptop

• A personal training and development budget

• And of course, your choice of monthly perfume. Smells nice, right?

Interested?

Great! We'd love to receive your CV or LinkedIn profile. Curious what it's like to work at Parfumado? Take a look at our website, Instagram, TikTok, or LinkedIn to get a feel for who we are.

Acquisition in response to this vacancy is not appreciated.

What's next?

You'll hear from us within 5 working days. If we're excited about your profile, we'll invite you for a first video call. After that, the next step is an interview with the hiring manager, followed by a case interview, and a final conversation with one of the founders. And then… you might just be our new Brand Partnership & Category Lead!