International Key Account Manager - FMCG (m/f/d)

YOUR MISSION

Ready to rethink nutrition? At yfood, we’ve been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we’ve created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that’s revolutionising the food industry, yfood is the place for you.

Your responsibilities as an International Key Account Manager

As our International Key Account Manager, you will be responsible for developing and scaling yfood’s retail presence across a dynamic portfolio of high-potential markets. With strong businesses already established in the UK, Netherlands, Austria, and Switzerland, we are now accelerating our expansion across Europe to drive further growth in international retail.

You’ll shape the sales agenda, manage key distributor and retail relationships, and deliver strong commercial results by growing our footprint with smart, locally tailored strategies. You will work cross-functionally with marketing and operations to ensure brand consistency, strong commercial performance, and seamless execution across markets.

If you're a commercially driven operator with a sharp sales instinct, retail experience, and a passion for driving growth in multiple markets, this is your opportunity to be part of scaling one of Europe’s most exciting FMCG success stories.

• Drive sales growth by scaling our international retail business - country scope depending on your experience
• Own the commercial agenda in each market - including distribution, assortment, placement, pricing, trade terms, promotional planning - to drive commercial performance and accelerate growth
• Develop and manage a network of distributors, retail partners, and sales agencies, ensuring executional excellence and brand consistency
• Be part of commercial negotiations and supporting in establishing pricing structures, trade terms, and promotional plans in line with company goals
• Partner closely with Operations to ensure smooth international logistics, inventory planning, and order fulfillment
• Collaborate with Marketing to tailor market activation plans based on local dynamics and market maturity while maintaining global consistency
• Track performance metrics, market trends, and competitor activity to drive continuous improvement
• Reporting & forecasting: Provide regular performance updates, sales forecasts, and strategic recommendations to senior leadership

In a Nutshell
We’re looking for a hands-on, sales-driven commercial mindset with the energy to drive growth and the focus to deliver results. You combine structured thinking with entrepreneurial hustle, and you know what it takes to win in retail across multiple countries.

WHAT YOU NEED TO SUCCEED

Your skills as an International Key Account Manager

• Bring 3+ years of retail sales experience in FMCG, ideally with an international background in retail and distributor/partner management
• Have a track record of growing retail sales - ideally across both Western and Eastern Europe
• Have experience with retail P&L ownership and a strong understanding of distributor models, route-to-market strategies, and trade marketing
• Are a strong negotiator and relationship-builder, comfortable managing commercial discussions with stakeholders
• Understand how to build and adapt sales strategies to diverse market realities, and how to lead through partners
• Are willing to travel internationally for occasional market visits/partner meetings
• Thrive in fast-paced, high-growth teams - and bring a strong sense of ownership and ambition
• Excellent academic degree (Master’s or equivalent) in Business Administration, Economics, Management, or a related field
• Excellent communication skills (C1) in English (additional languages are a plus)

WHAT DRIVES US

We’re a little different, and that’s exactly what makes us who we are

• Passion: We’re passionate about what we do. Full of energy, optimism, and hungry for what’s next.
• Responsibility: We have each other’s backs, take responsibility, and give it our all when it really matters.
• Professionalism: We take our work seriously, but not ourselves too much. We’re open, straightforward, and always on equal footing. No bullshit, no egos. Just teamwork.
• Innovation: We prefer “Why not?” over “That’s how it’s always been done.” We love new ideas, unconventional approaches, and never stand still

(WH)yfood?

What we offer - Our Benefits

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
• Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Go with the flow. We contribute 30€ to your public transportation ticket
• Vacation is important. That's why we give you 30 days of paid vacation per year.
• yfood keeps you fit. For this purpose, we offer Wellpass, workshops and campaigns (e.g. Yoga, Breathwork, Soccer, Pickleball) as part of our health management & Healthy@yfood
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
• As a start-up you often have to fight with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.

With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative "complete food" in the form of drinks, bars as well as powders, enabling simpler, better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example, we use resources responsibly and have been a carbon-neutral company since 2021. Currently, more than 150 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets, including the UK, France, Austria and the Netherlands.