Director, Forma Design Industry Strategy

Position Overview

Autodesk is building the Forma Industry Cloud, a next-generation solution that is redefining how the built environment is designed, delivered, and operated. Forma represents a fundamental shift: from files to granular data, from silos to hyper collaboration, and from traditional BIM to outcome-driven workflows powered by AI. It brings together people, processes, and intelligence across the architecture, engineering, construction, and operations (AECO) ecosystem to help the industry work smarter, faster, and more sustainably.

We are seeking a Director, Forma Design Industry Strategy to drive the strategy for the Forma Industry Cloud and lead its go-to-market (GTM) direction. This role calls for a strong strategic thinker who can also roll up their sleeves. You will draw on both qualitative and quantitative data to capture insights and translate them into a clear point of view on where Forma should go and why. You will lead a talented strategy team that is still early in its journey, and act as a trusted partner to product, sales, marketing, customer success, and industry leadership.

A core part of this role is being a strong evangelist for Forma, both inside Autodesk and externally with customers, partners, and the wider industry. You will work closely with the Forma design product team to keep strategy grounded in the product and how customers use it. You will also bring a broad skill set and proven experience managing senior stakeholders across many teams. Because the work spans regions, this role must be able to support both European and US time zones.

Responsibilities

Strategy & Analysis

• Lead the strategy for the Forma Industry Cloud and its GTM direction, setting priorities and guiding where we invest and differentiate

• Leverage qualitative and quantitative data, along with AI and the tools available, to turn customer, market, competitive, and product signals into a clear point of view

• Guide decisions on pricing, packaging, portfolio clarity, and adoption, so customers understand how Forma delivers value across planning, design, and delivery

• Build the frameworks, briefs, and recommendations that help leadership make confident decisions
  

Evangelism & Advocacy

• Be a strong evangelist for Forma inside Autodesk, building awareness, clarity, and momentum across teams

• Represent Forma externally with customers, partners, and at industry events, building confidence in its direction

• Capture and share customer stories and outcomes to demonstrate the platform's value and inspire adoption

• Engage directly with customers and partners to test our approach and bring their feedback back into the organization
  

Cross-Functional Collaboration

• Partner closely with the Forma design product team to shape the product roadmap, bringing market, competitive, and customer insight into the discussion

• Work with Autodesk's global strategy team to connect Forma's strategy to the company's broader Industry Cloud vision and portfolio

• Align senior stakeholders across product, sales, marketing, customer success, and industry leadership on Forma's positioning, priorities, and execution

• Establish a clear operating rhythm so strategy, messaging, and field execution stay connected

Minimum Qualifications

• 10+ years across strategy, go-to-market, product, or management consulting, including significant time in or close to the AEC industry

• Proven track record of leading teams and shaping strategy that delivers measurable business results

• Deep understanding of AEC workflows and the opportunities for digital transformation across the built environment

• Demonstrated experience representing a product or company externally with customers, analysts, and at industry events

• Strong command of data and AI-enabled tools to generate insights and inform decisions, including cloud platforms and data-driven workflows

• Bachelor's degree in business, strategy, architecture, engineering, construction management, or a related field (or equivalent experience)

Things That Describe You

• A strategic leader with exceptional business acumen and a proven track record of shaping and executing go-to-market strategies

• Strong understanding of market dynamics, customer needs, competitive landscapes and the opportunities for digital transformation in the AEC industry

• Comfortable engaging with senior executives, customers, and partners as a trusted advisor and thought leader

• Experienced with cloud platforms, data-driven workflows, or AI-enabled solutions in the AEC context and passionate about technology's role in advancing workflows for the built environment

• Proven experience leading teams and driving results in a matrixed environment through cross-functional collaboration with Product, Sales, Marketing, and Business teams

• Demonstrated ability to communicate complex concepts clearly and persuasively to executive and external audiences

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About Autodesk

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Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

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