Director Partner Marketing & Events

Director, Partner Marketing & Events

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About

Established in 1996 in Amsterdam, has grown from a small Dutch start-up to one of the largest ecommerce companies in the world. is the largest business within Booking Holdings (NASDAQ: BKNG) and accounts for the vast majority of Booking Holdings’ total revenue. Booking Holdings is a leading Fortune 500 e-commerce conglomerate with a market cap of roughly $140 billion. currently employs approximately 12,000 employees in 140 offices in 70 countries worldwide.

With a mission to make it easier for everyone to experience the world, invests in digital technology that helps take the friction out of travel. connects travelers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts and even tree houses. The website and mobile apps are available in over 44 languages, offer more than 28M total reported listings, and cover over 174,000 destinations in 229 countries worldwide. Offering 30 different types of places to stay, including homes, apartments, B&Bs, hostels, farm stays, bungalows, even boats, igloos, and treehouses. So whether travelling for business or leisure, customers can instantly book their ideal accommodation quickly and easily, without booking fees and backed up by its promise to match. Via the customer experience team, customers can reach 24/7 for assistance and support in over 44 languages, any time of the day or night.

At , we are all involved in making hundreds of decisions every day. The decisions we make are a reflection of our Values - they reflect what is important to us, both as individuals and as an organisation.

When Values are made explicit, they provide clarity on what "good" looks like. And when they are shared, they build unity in a group. They build culture.

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• Think customer first. We obsess about adding value for our customers - guests, partners, colleagues - to make it easier for everyone to experience the world.
  
• Own it. We deliver on our promises, make informed decisions and prioritize to get the important things done today.
  
• Learn forever. We are resilient, take time to reflect, and seek to learn - from colleagues, from the outside world and from our failures.
  
• Succeed together. We celebrate team success, through making connections, building trust and valuing the diverse perspectives of others.
  
• Do the right thing. We get the right results the right way. For each other, our communities and the world around us.
  

Profile

As Director, Partner Marketing & Events, you will define and lead ’s global strategy for engaging, inspiring and building advocacy among our partner ecosystem. You will create the strategic direction and operating model for partner-facing marketing, content, acquisition and experiences, including flagship events.

Working closely with Brand leadership, Business Unit leaders, Commercial teams and Marketing colleagues, you will connect partner marketing investment to ’s highest-value commercial growth priorities. You will establish the standards, governance and team rhythms that create a consistent, distinctive partner experience at global scale.

This is a highly visible leadership role for a commercially minded brand and marketing leader who can balance long-term strategy with excellent execution, influence senior stakeholders in a complex matrix, and develop a high-performing global team.

This role offers the opportunity to shape how builds meaningful, long-term relationships with the partners who power our business. You will lead a global function at the intersection of brand, commercial strategy and partner experience—and create programmes that strengthen both partner preference and business growth.

You will report to and work closely with the Senior Director, Brand, with frequent collaboration across Business Units, Commercial and Marketing leadership. You will also build productive, trusted partnerships with external agencies, suppliers and event partners.

Responsibilities:

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• Set and direct the global Partner Marketing & Events strategy and annual roadmap across partner-facing content, acquisition and experiences, aligned with ’s brand strategy and commercial growth goals.
  
• Partner with the Global Head of Brand, Business Unit leaders, Commercial teams and Marketing colleagues to prioritise investments, define trade-offs and translate business needs into a focused, high-impact agenda.
  
• Design and govern the operating model, strategic principles and shared standards for global partner engagement programmes and flagship events, creating a unified partner experience at scale.
  
• Lead the development and delivery of major partner-facing programmes and events, ensuring they are strategically grounded, brand-right and delivered to a consistently high standard.
  
• Build long-term partner relevance, loyalty and advocacy by using insight, audience understanding and commercial objectives to shape engaging partner experiences.
  
• Establish clear planning, decision-making, measurement and communication rhythms that enable effective global collaboration and continuous improvement.
  
• Influence senior stakeholders across Business Units, Brand, Commercial and Marketing through strong executive communication, sound judgment and a clear partner value proposition.
  
• Lead, coach and develop a globally minded, multidisciplinary organisation of 5 direct reports and 30+ indirect team members, fostering clarity, ownership, inclusion and high standards of execution.
  
• Build strong relationships with external partners and vendors to ensure high-quality delivery and maximise the impact of partner marketing investment.
  

Ideal Experience & Skills:

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• Significant senior leadership experience in global marketing, brand, partnerships, events or go-to-market roles; typically 8-12+ years of relevant experience.
  
• A proven track record of creating and governing partner marketing ecosystems, engagement programmes or operating models at scale.
  
• Strong strategic and commercial judgment, with the ability to connect partner strategy to business-unit growth ambitions and make thoughtful investment trade-offs.
  
• Deep understanding of brand strategy and strong marketing fundamentals, with the ability to turn strategy into compelling partner-facing programmes and experiences.
  
• Demonstrated success leading complex, cross-functional work in global, matrixed organisations.
  
• Experience leading and developing multidisciplinary teams, with a clear, empowering leadership style and a high bar for accountability and quality.
  
• Exceptional communication skills and executive presence, with the ability to influence senior leaders and build alignment across diverse stakeholder groups.
  
• Experience managing agency, vendor or external-partner relationships for major programmes or events.
  
• Bachelor’s degree or equivalent practical experience. xnkfpon
  

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.