Head of Sales – Benelux
Are you a commercially-driven sales leader ready to shape strategy across a key European region?
Our client, a world-leading manufacturer of medical technologies, is seeking a Head of Sales to lead their Benelux commercial function. This pivotal role drives sales performance across a diverse customer base spanning hospitals, retail networks, and private clinics.
Location: Netherlands
The Role
As Head of Sales for Benelux, you will lead a field-based sales team to deliver strong commercial results across national, regional, and independent accounts, while collaborating across training, inside sales, and key accounts functions to ensure effective resource deployment. Please note this is predominately a field-based position, where you will be expected to be supporting clients and colleagues in the field, for at least 50% of your working week.
Key Responsibilities
Leadership & Sales Performance
- Guide the field sales team to achieve strong performance across national, regional, and independent accounts
- Lead the team to meet revenue and gross profit targets through effective performance management and strategic planning
Collaboration & Stakeholder Management
- Work closely with European stakeholders to leverage scale, and partner with finance and marketing on smooth execution of sales plans
- Engage with key decision-makers to build strong industry relationships and gather competitive insight
Strategic Planning
- Drive the commercial planning process, integrating channel, marketing, and sales activation into a cohesive strategy
- Contribute to annual and long-term sales plans, aligned with market insight and revenue goals
Sales Process Optimisation
- Embed strong sales processes, ensuring smooth coordination between field and inside sales teams
- Champion CRM use for data accuracy and strategic insight
Team Development
- Coach and develop team members to strengthen sales capability and career growth
About You
- Minimum 5 years' outside sales experience covering retail or B2B channels, ideally within a healthcare or medical technology environment
- Minimum 3 years' experience leading a sales team
- Confident delivering sales presentations to large groups (10+)
- Track record negotiating contracts and growth plans with channel partners
- Strong understanding of how sales approaches vary across channels
- Experience building and managing budgets
- Proficiency in CRM systems (Salesforce preferred) and Microsoft Office
You'll be a strategic thinker with a competitive edge and a collaborative mindset, bringing structure and strong planning ability to a fast-moving commercial environment.