Digital Marketing Manager

Joolz Amsterdam, North Holland, Netherlands

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Joolz Amsterdam, North Holland, Netherlands

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As our Digital Marketing Manager, you take ownership of all digital Traffic and CRM channels — including paid advertising, SEO, and e-mail marketing. You oversee how these channels perform across markets and ensure they’re fully aligned with our omnichannel activation calendar and commercial goals.

You evaluate and analyze the results of online media campaigns and can report diligently on results to your team and senior management. You play a key role in developing reports and dashboards and delivering results of campaigns, plus you can explain how the various channels interact towards overall results. You know how to read important metrics and can explain learnings and analysis in a clear and structured way to different teams.

You are responsible for the full digital marketing funnel: from driving brand awareness and reach to maximizing ecommerce KPIs like conversion, ROAS and customer retention. You are hands-on, data-driven, and confident in managing a growing team.

The role falls within the ecommerce & CX team and reports to the director of the Digital & CX.

Ready to join the Joolz family? Want to bring your talent, knowledge, and creativity to our dynamic and international team, and help us take Joolz to new heights?

Details:

Your Role

• Lead, coach and develop a team of 3 specialists in paid media and email marketing.
• Own and define the digital marketing strategy across all acquisition and CRM channels (Search, YouTube, Meta, Amazon, e-mail onsite messaging etc)— balancing ecommerce performance goals with long-term brand-building objectives.
• Manage and allocate the digital marketing budget, ensuring spend is optimized and scaled based on goals and KPI's across all channels and markets.
• Lead and optimize full-funnel campaigns together with our external media agencies — continuously testing and scaling performance.
• Collaborate closely with the eCommerce team to gain insights on performance, customer journeys and with Brand Marketing on awareness-building initiatives.
• Own the CRM strategy in collaboration with the Email/CRM specialist — improving the customer journey, driving retention, and building effective lifecycle email flows.
• Optimize our ecommerce data lake and work closely with our analytics agency to deliver insights, dashboards, and reporting.
• Build strategic relationships with media and tech partners, identify and evaluate new tools, technologies, and platforms (e.g., Google, Meta, Salesforce) that support business growth, performance, and innovation
• You bring along solid experience in your expertise and are eager to learn new things and develop yourself in your role. To be successful in this role, you are pragmatic and hands-on.
• You have a higher professional or university level degree (HBO/WO).
• You have proven knowledge working with the following tools/platforms: Meta Business Manager, Google Ads, Google Analytics, Amazon Advertising, Google Big Query; Voyado is a big plus.
• You have a track record of driving performance marketing across multiple markets and languages.
• You can read and interpret key performance metrics and confidently explain insights and recommendations to different teams.
• You bring at least 3 to 5 years of experience in a leading role in online marketing, preferably at a digital agency or premium consumer brand.
• You’re comfortable working both independently and in a team, taking full ownership of budgets and performance outcomes.
• You have strong commercial and analytical skills and a data-driven mindset.
• You are hands-on, proactive, and not afraid to dive into the details.
• You are fluent in English both written and spoken.

What we offer

A vibrant, fast-paced international environment at a young and rapidly growing Dutch company, headquartered in a business hotspot in Amsterdam. On top of a warm welcome, here’s what you’ll find:

• A salary between €4800 - €6000;
• Excellent benefits including a bike plan, gym, chair massages, and team events;
• 30 vacation days based on 40 hours per week;
• Custom in-company training and education;
• Freshly prepared lunch by our in-house chef;
• A young, dynamic team with enthusiastic colleagues.

Are you ready to bring your talents and creativity to our dynamic team? xnkfpon We'd love to hear from you!

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionOther
• IndustriesManufacturing

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