Marketing Lead

Overview

Amsterdam, North Holland, Netherlands

We’re an early-stage SaaS B2B startup in Amsterdam, and we’re looking for our first Marketing Lead with a sharp pen and a builder’s mindset. In this role, you won’t just shape our marketing strategy. You’ll also bring it to life.

Company : Verify

Role : Marketing Lead

About Verify

We are a fast-growing international startup with the ambition to become the DocuSign for visuals. In less than a year, we’ve successfully entered our first vertical markets and brought on board our initial customers. Now, we’re ready to scale! Building a strong, content-driven marketing engine is a key part of that journey.

About the Role

We\u2019re looking for a Marketing Lead with a strong content focus to help us shape and execute our marketing strategy from the ground up. In this role, you’ll be responsible for driving awareness, engagement, and conversion through high-quality, strategic content across multiple channels. You’ll work closely with the founding team to define our voice, attract the right audiences, and build a repeatable growth system.

This is an ideal role for someone who loves translating complex ideas into compelling stories, thrives in a startup environment, and is comfortable testing and iterating to see what resonates. As the growth you help generate takes off, we envision scaling the team and bringing in specialists across data, design, content, and more. We see you as the future architect of this team, guiding Verify into its next phase of growth.

What You’ll Do

You\u2019ll be setting up the marketing foundation : putting in place the basic infrastructure for content distribution, performance tracking, and reporting. Think of tools, workflows, and metrics that give us visibility on what works and what doesn’t. This foundation will allow us to move fast and learn quickly. Meanwhile, you\u2019ll design and own our content marketing strategy. You\u2019ll be deciding what stories we should tell, which formats to use, and how to structure a repeatable approach to content creation.

You won\u2019t just define the strategy; you\u2019ll also do the writing yourself. That means creating high-quality copy across different formats : blog posts, case studies, whitepapers, landing pages, newsletters, and LinkedIn posts. Your focus will be on turning complex, technical topics into clear and compelling narratives that speak directly to our audience.

Together with sales and product, you\u2019ll ensure all content is closely tied to customer pain points, product positioning, and conversion goals. Along the way, you\u2019ll apply SEO best practices to increase discoverability and drive organic growth.

Job Specific Requirements

We\u2019re looking for someone with at least 3+ years of experience creating content for technical (and / or) B2B audiences (e.g., product managers, operations, or IT teams). You\u2019re comfortable managing content end-to-end; from strategy to writing, editing, and publishing. You have strong writing and storytelling skills, with the ability to communicate clearly and persuasively to a professional audience. You work independently and bring structure to a fast-moving environment. Also important :

• Experience with SEO, content planning, lead generation, and performance tracking.
• Exposure to early-stage go-to-market strategies or brand building.
• Familiarity with tools like HubSpot, Notion, Google Analytics, and CMS platforms.
• Passion for technology, AI, and the changing nature of work.

What We Offer

An opportunity to join a small but experienced founding team at a defining stage of our growth. You’ll play a key role in shaping how the world sees and understands our product. We offer a competitive salary, and the freedom to experiment and grow oth personally and professionally.

Apply for the Job

Do you want to join our team? We'd love to hear from you! Get in touch with our recruiter, Randi via or apply using the apply button below.

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