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Chief Marketing Officer

Chief Marketing Officer

VideowindoW - Transform Windows Into ScreensDelft, Zuid-Holland, Netherlands
30+ dagen geleden
Functieomschrijving

Chief Marketing Officer (CMO)

About VideowindoW

VideowindoW transforms glass into a dynamic, interactive display, merging adaptive shading with digital content. Our technology recreates the soothing effect of dappled light while integrating real-time information, advertising, and artistic visuals, enhancing spaces with functional and immersive experiences.

With installations in major international airports and partnerships in real estate, smart buildings, and automotive industries, we set a new standard in digital glass technology. Beyond aesthetics, our solution delivers instant ROI by embedding advertising capabilities into glass surfaces—monetizing windows while improving glare control and contributing to sustainability.

Now, we’re looking for a visionary Chief Marketing Officer (CMO) to help us redefine how the world sees—and shades—glass.

Role Overview

As the CMO, you will be responsible for developing and executing VideowindoW’s global marketing strategy, leading brand positioning, public relations, and demand generation. You will oversee strategic partnerships, customer acquisition, and marketing-driven sales initiatives to accelerate market penetration in the real estate, aviation, automotive, and smart building industries.

You will collaborate closely with the CEO and sales team to craft compelling narratives for customers, partners, and investors while establishing VideowindoW as a category leader in digital glass technology.

Key Responsibilities

Strategic Marketing & Brand Positioning

  • Develop and execute go-to-market (GTM) strategies to drive sales and brand awareness.
  • Define VideowindoW’s market positioning and ensure consistent branding across all channels.
  • Lead market segmentation efforts to target the right industries (e.g., real estate, transportation, airports, automotive, and advertising).
  • Oversee content marketing, thought leadership, and storytelling strategies to educate and engage stakeholders.

Demand Generation & Sales Enablement

  • Develop and optimize lead generation campaigns across digital and traditional channels.
  • Work closely with the sales team to generate and nurture high-quality leads.
  • Design B2B marketing programs to engage commercial real estate developers, airport operators, experience agencies, and advertising firms.
  • Implement ABM (Account-Based Marketing) and data-driven campaigns to maximize conversion.

    • Public Relations & Partnerships

  • Manage external communications and PR strategies to enhance VideowindoW’s visibility.
  • Build relationships with industry influencers, media, and event organizers to secure speaking opportunities and press coverage.
  • Develop co-marketing initiatives with glass manufacturers, façade companies, and architects to boost adoption.

    • Digital & Product Marketing

  • Own the company’s digital presence, including website, social media, and performance marketing.
  • Oversee content creation, case studies, whitepapers, and webinars to educate and convert leads.
  • Align with R&D and product teams to effectively communicate the value of VideowindoW’s technology.

    • Leadership & Growth

  • Build and lead a high-performing marketing team to execute strategies efficiently.
  • Drive investor and stakeholder communication, supporting fundraising and partnership efforts.
  • Analyze market trends and competitor positioning to refine strategies.

    • Qualifications

  • 10+ years of marketing experience in B2B technology, real estate, advertising, or smart building sectors.
  • Proven track record of scaling a startup or innovative tech company into global markets.
  • Strong experience in digital marketing, lead generation, and sales enablement.
  • Expertise in branding, storytelling, and GTM strategy for emerging technologies.
  • Experience in B2B marketing, strategic partnerships, and working with enterprise clients.
  • Strong leadership and team management skills.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to work in a fast-paced, dynamic environment with a hands-on approach.
  • Master’s degree in Marketing, Business Administration, or a related field (preferred).

    • Why Join VideowindoW?

  • Work at the forefront of innovation, disrupting the glass and display industries.
  • Contribute to a sustainable and profitable technology with real-world impact.
  • Join an award-winning company with installations at major airports.
  • Collaborate with a visionary team and industry-leading partners.
  • Enjoy a high degree of autonomy and influence in shaping marketing strategy.

    • Ready to transform the future of digital glass technology? Send your CV and motivation letter to remco@videowindow.io.

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