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Growth Marketing Manager

Growth Marketing Manager

IcreonEst, Gelderland, Nederland
30+ dagen geleden
Functieomschrijving

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Focus : Demand Generation, Events, Owned Media & ABM

About The Role

We are seeking a versatile, results-driven Growth Marketing Manager to help lead demand generation across paid media, tradeshow / events, owned digital channels, and ABM initiatives. This individual will play a critical role in executing campaigns, improving funnel performance, and ensuring high-quality engagement across the entire buyer journey.

Key Responsibilities

Performance Marketing

  • Plan, execute, and optimize paid campaigns on LinkedIn, testing across other platforms.
  • Manage channel-level budgets, performance reporting, and ongoing optimization.
  • Work with external paid search contractor to drive performance.

Event Marketing

  • Lead logistics, vendor coordination, and strategy for tradeshows, roadshows, and private events.
  • Collaborate with Sales for pre-show outreach and post-show follow-up campaigns. Attract, engage, and convert throughout the event journey (before, during, after).
  • Ensure captured leads are integrated into our CRM and routed appropriately for follow-up.

    • Owned Media Management

  • Email : Build and optimize Marketo campaigns for lifecycle and nurture workflows.
  • Social : Own organic LinkedIn strategy; grow audience engagement and reach.
  • Website : Optimize the website to drive micro-conversions and high-quality inbound leads.

    • Account-Based Marketing (ABM)

  • Help identify and prioritize high-value target accounts in partnership with Sales.
  • Launch ABM campaigns across channels.
  • Track and optimize engagement, conversion, and pipeline contributions from key accounts leveraging 6sense.

    • Funnel & Lead Lifecycle Management

  • Monitor funnel progression metrics (MQL → SAL → SQL → Opportunity → Closed / Won).
  • Report weekly / monthly on lead quality, velocity, and conversion rates.

    • Qualifications

  • 5–8 years of B2B marketing experience across demand gen, ABM, owned media, and events.
  • Leverages AI tools to accelerate tactical execution.
  • Hands-on experience with LinkedIn Ads, Marketo, and social media management tools.
  • Proven ability to track, report, and optimize lead progression across the funnel.
  • Excellent organizational and project management skills.
  • A solid combination of creativity and an analytical mindset.

    • Bonus

  • Experience in a digital consultancy, agency, or professional services environment.
  • Familiarity with tools like Demandbase, 6sense, or ZoomInfo for ABM programs.
  • Strong working knowledge of CRM and marketing automation integration (Marketo + Salesforce).

    • Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing and Sales

    Industries

    Business Consulting and Services

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