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Product Marketing Manager

Product Marketing Manager

VONQRotterdam, South Holland, Netherlands
30+ dagen geleden
Functieomschrijving

The Product Marketing Manager will play a critical role in driving the success of our recruitment technology solutions with a particular focus on enabling our partners to drive user adoption of VONQ through their solutions. This position is responsible for understanding the market landscape enduser requirements and partner enablement strategies.

You will work crossfunctionally with product sales and partner teams to develop and execute marketing strategies that position our products effectively and empower partners to sell to their customer base.

Key responsibilities

  • Partner Enablement : Design and execute partner enablement programs including training materials sales collateral and gotomarket strategies to equip partners with the knowledge and tools they need to successfully promote and sell our products. This role will be particularly focused on HAPI partners ensuring they are aware of the power and value of VONQ for their customers and can effectively drive user adoption through their solutions.
  • Product Launches : Lead gotomarket strategies for new product launches and feature updates. Work with product sales and marketing teams to ensure successful launch execution and alignment across all channels.
  • Product Positioning & Messaging : Develop compelling product positioning value propositions and messaging that clearly communicates how our solutions address customer pain points and differentiate us from competitors.
  • Sales Support & Collateral Creation : Collaborate with the sales team to create and deliver sales support materials such as product presentations white papers case studies and demos to drive engagement with prospects and customers.
  • Performance Tracking & Reporting : Monitor the success of product marketing efforts by tracking key performance indicators (KPIs) and reporting on product adoption partner success and overall campaign performance.
  • Content Creation & Thought Leadership : Develop content for various channels including blog posts webinars and white papers that highlight industry trends product innovations and our unique value proposition. Position the company as a thought leader in recruitment technology.
  • Competitive Analysis : Stay up to date with competitors in the recruitment technology space and perform regular competitive analyses. Use findings to inform product development marketing tactics and partner strategies.
  • Crossfunctional Collaboration : Work closely with product management sales and marketing teams to ensure alignment on product strategy messaging and campaign execution. Provide insights and support to drive both product adoption and revenue growth.

Qualifications :

  • Bachelors degree in Marketing Business or a related field.
  • 35 years experience in product marketing preferably within the SaaS or recruitment technology space.
  • Strong understanding of the recruitment industry and the needs of HR professionals and hiring teams.
  • Experience with partner enablement B2B marketing and sales enablement strategies.
  • Excellent written and verbal communication skills with a talent for crafting clear concise and compelling messaging.
  • Strong project management skills and ability to work crossfunctionally in a fastpaced environment.
  • Ability to analyze market data identify trends and apply insights to product and marketing strategies.
  • Familiarity with marketing tools and analytics platforms (e.g. HubSpot Google Analytics etc.).
  • Proficiency in English; additional European languages are a plus.

    • Why you cant miss out on this opportunity!

    We offer great things such as :

  • A competitive paycheck and and benefits package
  • Opportunity to work with a cuttingedge product in the recruitment technology space
  • Full equipment stack including Macbook (private usage included)
  • Fun professional and passionate colleagues
  • Collaborative and innovative company culture
  • Career development and growth opportunities within an expanding global organization

    • Apply fast & easy click here :   Information :

    We Are VONQ!

    As a vanguard in recruitment technology we are not just a company we are the revolution! Our smart recruitment marketing solutions are setting the stage for global giants like Microsoft Philips Deloitte and Decathlon. Were not just building a future; were the architects of it. With the acquisition of tech powerhouse IGB in 2020 our journey is a symphony of innovation and growth. Since then we released numerous innovative solutions to market and partnered with renowned HR software companies for which we were  recognized by Fosway Group  (Europes top HR analyst) as a Strategic Leader in the HR Tech space for the 3rd year in a row in 2024!

    Join the revolution join VONQ!

    Remote Work : Employment Type :

    Fulltime

    Key Skills

    Conveyancing Paralegal,Fireworks,Logistics,Clinical,Avionics

    Department / Functional Area : Marketing

    Experience : years

    Vacancy : 1

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    Marketing Manager • Rotterdam, South Holland, Netherlands