Marketing operations specialist emea Vacatures in Rotterdam

Marketing Specialist

At ABB, we are dedicated to addressing global challenges. Our core values : care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

This position reports to

Global Product Manager EML

Your role and responsibilities

As a Marketing Specialist, you will take ownership of marketing and communications (marcom) activities for Emergency Lighting across Europe. You will join the Van Lien emergency lighting team. This department specialized in providing emergency lighting products, solutions and services. Based in Rotterdam, you will play a pivotal role in coordinating the creation of sales tools, Documentations, product launches, support and improve Brand visibility, creating and maintaining web pages, and organizing social media content. Additionally, you will assist in preparing exhibitions and collaborate on global product-related initiatives such as catalogues and digital platforms. In this role, you will also supervise and coordinate the work of assistants to ensure smooth execution of projects and drive customer satisfaction survey. As the European MarCom Coordinator, you will play a pivotal role in shaping our brand presence across the region. Collaborating closely with local teams, you will oversee a wide range of marketing and communication initiatives to drive engagement and business growth. Key responsibilities include :

• Driving product launches and updating master data catalogues.
• Creating and maintaining web pages for product information.
• Managing social media : Lead the creation and execution of engaging social media campaigns to strengthen our online presence and build a vibrant community.
• Advancing Digitalization : Spearhead digital marketing initiatives that leverage cutting-edge technologies to improve outreach and efficiency.
• Support and Lead Branding visibility
• Exploring E-commerce and AI Opportunities : Assess and potentially implement e-commerce strategies and AI-driven solutions to stay ahead in a competitive landscape.
• Organization of trade exhibitions.
• Supervising and coordinating assistants within the marketing team.
• Organize and drive satisfaction survey.
• Supporting global product marketing initiatives such as Branding strategy, catalogues and digital solutions.

Qualifications for the role

What's in it for you?

More about us

More about us ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this 'Engineered to Outrun'. The company has over 140 years of history and more than 105,000 employees worldwide. ABB's shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com What does ABB have to offer you? A versatile and varied full-time job of 40 hours within an international concern. ABB likes to invest in your development. We offer you education, training and growth opportunities. Furthermore, we offer you :