Brand manager Vacatures in Netherlands

Senior Brand Manager BENELUX 🎯

Belgium, Kortrijk or Rotterdam, The Netherlands

Our mission 🚀

In 2016, our founders wanted to feed their dogs - named Edgard and Cooper - pet food they could feel good about. The kind of food that was as good for the planet as it was for their pets. But when they couldn't find this, they decided to make their own. Now, 8 years later, our pack has 200 employees and we are beyond proud to be part of the B Corp movement.

Want to find out more about us? Click HERE

What type of breed are we looking for? 🐕

We’re on the hunt for a Senior Brand Manager who has a strong consumer mindset and highly creative with team management skills to help take our brand to the next level in BENELUX.

What will be in your bowl? 🥗

As Senior Brand Manager BENELUX, you will be the guardian of our brand equity. Your task will be to own it, and spread it massively so we build a strong, engaged and loyal consumer base. You will be working in close partnership with the cross-functional team in Belgium and the Netherlands & across Europe.

STRATEGIC EXCELLENCE

• Develop and execute the annual brand marketing strategy for Belgium and the Netherlands by leveraging available data, insights, and analysis to boost innovative thinking and outperform competitors. Monitor performance using these data-driven insights, maintaining a results-focused approach to refine strategic thinking and adapt strategies as needed.
• Own and manage the annual brand marketing budget effectively in line with topline growth, ensuring that all activity is guided by clear measurement and ROI.
• Sniff out the way ahead. You know your market and consumers inside out, you are the brand eyes in the market, building recommendations to influence NPD, retailer and media strategies, and deliver best in class launches with 360 campaigns that have tangible impact.

FLAWLESS ACTIVATION

As a Senior Brand Manager responsible for TV planning and media buying, you should have a strategic mindset to develop and execute impactful TV campaigns both in BE as in NL that align with the brand's objectives and maximize reach and effectiveness. You should possess strong analytical skills to optimize media spending, manage agencies, and ensure that campaigns deliver on KPIs, driving both brand awareness and business results. Additionally, effective cross-functional collaboration and stakeholder management are key to seamlessly integrating TV initiatives within the broader marketing strategy.

Star endorsers : Screen and maintain relationships with our ‘Star Endorsers’, who are influential individuals or big-name influencers that align with our brand values and serve as long-term ambassadors. The role involves identifying and recruiting potential endorsers based on their influence, audience demographics, and engagement, then building and nurturing strong partnerships to ensure they feel valued and aligned with our brand objectives. Collaborate closely with endorsers on content planning to create authentic, impactful content, including organizing in-house video shoots to produce high-quality materials. Negotiate contracts that outline clear deliverables, timelines, compensation, and exclusivity terms, while managing and owning the budget dedicated to these partnerships. Work in alignment with the Performance Team to boost their content through paid media strategies, ensuring maximum ROI.

DIGITAL MINDSET

PASSIONATE ABOUT PEOPLE

If you’re a BE resident : You’ll be primarily based at our headquarters in Kortrijk, with the expectation to spend at least 3-4 days each month working from our Rotterdam office.

If you’re an NL resident : You’ll be primarily based at our offices in Rotterdam, with the expectation to spend at least 3-4 days each month working from our HQ office in Kortrijk.

What skills & tricks should you bring? 🤹

Local nuance : you know the Belgian and the Dutch media landscape.

Not sure if you tick all the boxes but our role truly excites you? Don’t let our job description hold you back, get applying!

Our benefits 🎁

No agencies, recruiters or outsourcing companies.

Hiring Process 🕵️‍♀️

Equal opportunities 🌈

We believe the strength of a Pack comes from its diversity. We strive to create an environment where every person feels valued and empowered. So no matter who you are, where you come from, what you believe in or what your dreams are, we welcome you and look forward to receiving your application.

If your circumstances require any special arrangements at any stage of our interview process, please let us know.

We're looking forward to hearing from you.

We kindly ask to apply in English.